Money isn't everything, so what makes a good employer?


Pride, honesty and transparency – what are the key things people look for when choosing a company to work for?

Much has been made of the perks offered by the technology companies that originated in Silicon Valley. At Google they get free meals, can bring their dogs to work and get to dedicate part of their work time to so-called passion projects alongside their day job. At Facebook, founder Mark Zuckerberg holds regular Q&A sessions with staff to increase engagement.

Few mention money when they praise Google or Facebook as employers – clearly, remuneration isn’t everything. So what makes a good employer?

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